Web marketing, also known as online marketing or internet marketing, is the practice of promoting and selling products and services using the internet and digital technologies.
It encompasses a wide range of strategies and techniques aimed at reaching
a target audience, driving traffic to a website, and ultimately increasing sales and revenue. Key components of web marketing include
search engine optimization (SEO), which involves optimizing
a website to rank higher in search engine results pages, and pay-per-click advertising (PPC), where advertisers pay a fee each time their ad is clicked.
Social media marketing is another critical aspect, involving the use of social media platforms to engage with customers and promote products or services.